This platform allows you to apply online and have a facilitator put your file out for bid by many lenders. The net result is competition for your business.
Here is the official statement from Introlend:
We’ve been helping customers afford the home of their dreams for many years and we love what we do.
At IntroLend™ our mission is to greatly simplify the application, pre-approval and shopping phase of the housing finance process. Core to our value and services is to ensure that every client receives a competitive bid from multiple local and top-ranked mortgage and personal finance professionals. With IntroLend’s advance technology and world class real-estate-finance team, we have developed a proactive approach to the lending phase of your home buying experience – making it easier and more organized for all of the parties within the transaction to work together in a cohesive and elegant experience. The home buying experience should be fun, exciting, predictable and seamless – meeting all of your home buying finance and ancillary needs. To some this goal may seem like magic. To all of us at IntroLend™, it’s just another day at the office. We’re excited for the opportunity to helping you make fond memories of the home buying experience.