Are you a real estate agent looking for marketing ideas to bring in qualified buyers? If so, you’re in the right place. In this article, we’ll share 20 real estate marketing ideas that are sure to help you close more deals. From online advertising to open houses, there’s something for everyone. So, without further ado, let’s get started!
1. Create a website
If you are in the business of selling real estate, one great marketing idea is to create a website. Your website can include listings and be updated. This will give potential customers an easy way to see what you have to offer and help them make a decision.
Including listings on your site is a great way to attract potential customers. They can browse through the listings and get an idea of what you have to offer. If you update the listings, they will see that you are keeping up with the latest properties that are available. This will show that you are committed to helping them find the right property for their needs.
2. Build a blog
A blog can be a great marketing tool for real estate agents. It provides a way to share information about the industry, as well as tips and advice for buying or selling a home. By creating interesting content and making it easy for readers to navigate, you can attract more traffic to your blog and convert leads into clients.
3. Develop email marketing campaigns
For many real estate agents, email marketing is a key part of their business strategy. It allows them to keep in touch with past clients, as well as potential new ones. By sending out a monthly newsletter with updates on the latest listings, agents can stay top-of-mind with their sphere of influence.
Including a link to the full listing in each email is a great way to drive traffic to your website or blog. And for those who want to go the extra mile, adding a video walkthrough of the property can set your marketing apart from the rest.
4. Use virtual staging
A 2018 study of 4,200 homes found that 85% of staged homes sold for 6-25% above the asking price. Virtual staging is an effective real estate marketing idea because it allows potential buyers to visualize what a property could look like with furniture and décor.
While traditional home staging involves bringing furniture and décor to a vacant property, virtual staging uses computer-generated images to furnish a space. This is a cost-effective way to stage a home since you don’t have to rent or buy furniture.
If you’re selling your home, consider using virtual staging to help it sell for top dollar.
5. Try experiential marketing
Experiential marketing is a great way to engage your real estate prospects and invite them to interact with your brand. This type of marketing allows you to create an experience for your prospects that will show them what it would be like to live in one of your properties.
Experiential marketing can take many forms, but some great ideas include setting up a model home or apartment that prospects can tour, hosting open houses, or offering VIP tours of properties. Whatever form it takes, experiential marketing is a great way to give prospects a taste of what it would be like to live in one of your properties.
6. Partner with local businesses
As a real estate agent, you are always looking for new marketing ideas that will help you sell more homes. One idea is to partner with local businesses and invite them to take part in an open house event. This is a great way to get exposure for your business and build relationships with local businesses.
To make this partnership work, you will need to determine what discounts or promotions the businesses will offer during the event. You will also need to promote the event to potential buyers and make sure that all the logistics are taken care of. If you can make this partnership work, it will be a great way to sell more homes and build your business.
7. Run paid Instagram promotion
When it comes to real estate marketing, one of the most effective ways to reach your target audience is through paid Instagram promotion. By targeting a specific audience and budgeting for your posts, you can grow your brand and reach more potential customers.
When choosing what type of content to post, images and videos are always a great option. However, carousel posts are also an excellent way to showcase multiple properties or features in one post. No matter what type of content you choose, make sure it is high-quality and appealing.
Here are a couple of tips for running a successful Instagram promotion:
● Pick a target audience: When choosing who to target with your promotion, consider your ideal customer or client. What demographics do they fall into? What interests do they have? Targeting a specific audience will help you create more effective content and see better results from your promotion.
● Set a budget: Before you start spending money on an Instagram promotion, set a budget and stick to it. determine how much you’re willing to spend on ads and other promotional materials, and make sure you don’t go over that amount.
8. Use drone photography
If you’re a real estate agent, you know that marketing your listings is key to getting them sold. And what better way to market a listing than with stunning aerial photography? That’s where drone photography comes in.
Drone photography can be used to capture sweeping shots of the home’s exterior and surrounding landscape, providing potential buyers with a true sense of the property and its location. Plus, with services like HouseLens or Sol, you can easily turn your drone photos into beautiful video tours of the home – perfect for sharing on social media or your website.
So if you’re looking for a unique and eye-catching way to market your real estate listings, give drone photography a try. Your clients will be impressed, and you might sell your listings faster than ever before.
9. Create a Zillow profile
One of the most popular real estate websites out there. With over 188 million monthly viewers, Zillow is a great way to get your listings seen by a large audience. Plus, it’s free to create a profile and start sharing your listings. So if you’re looking for a new marketing idea, creating a Zillow profile is a great place to start.
10. Ask for referrals
Asking for referrals is a great way to get more business as a real estate agent. When you follow up with buyers a few months after they’ve settled into their new home, they’re more likely to remember you and recommend you to their friends and family.
To make the most of this marketing idea, send a handwritten note or small gift to your past clients along with a referral card. On the card, explain that you would appreciate it if they could refer any of their friends or family who is looking to buy or sell a home.
With this simple gesture, you’ll stay top-of-mind with your past clients and increase your chances of getting referrals.
11. Make your own videos
A video can be a powerful marketing tool for realtors. You can use video to show off your listings, give buyers a tour of the neighborhood, or even record open houses.
Making your own videos is easy and doesn’t have to be expensive. All you need is a camera and some editing software. Once you’ve made your video, you can upload it to YouTube or your website.
If you’re not sure where to start, there are plenty of tutorials online that can help you get started.
12. Co-host a webinar
If you’re thinking of making a real estate move in the near future, it’s important to be aware of the current market conditions. If you’re co-hosting a webinar as a marketing idea, understanding what’s driving interest in real estate across different geographies will be key to ensuring your event is successful. Here are some of the most popular topics that have driven interest in recent years:
1) The Cost of Living Crisis: Across all major cities, prices for housing and other necessities continue to rise. This has created an increased demand for properties that are within reach of more people.
2) The Reinvestment Cycle: Many people are deciding to invest in properties again as rates remain low and interest rates continue to decrease. This is especially true for those who want to take on a larger mortgage or buy their first home.
13. Collect and display testimonials
As a real estate agent, one of the best marketing ideas is to collect and display testimonials from satisfied previous clients. This is an excellent way to bolster your credibility and show potential clients that you’re an experienced and trustworthy agent.
To get started, reach out to your past clients and ask them if they would be willing to write a testimonial. If they agree, send them a list of questions or talking points to help them get started. Once you have a few testimonials, create a page on your website dedicated to displaying them. You can also print them out and display them in your office or hand them out to potential clients.
If you don’t have any past clients, try reaching out to other businesses in the real estate industry who may be able to give you a testimonial.
14. Leverage traditional advertising media
Most people think of real estate when they think of investing. However, there is more to real estate than just buying and selling property. Real estate marketing is a necessary part of any business plan for a real estate company. The most common form of marketing for a real estate company is through print advertisements and billboards.
While print ads and billboards are not the only way to market your business, they are still powerful tools that should not be ignored. Print ads can be placed in local newspapers and magazines. Billboards can be rented or purchased and placed in high-traffic areas.
Both print ads and billboards can be very effective in marketing your real estate business. They are a great way to reach potential customers who may not be reached through other forms of marketing.
15. Optimize your website for mobile
As a real estate agent, you want to make sure that your website is optimized for mobile devices so that potential buyers and tenants can access your information easily. A clunky, “desktop condensed” experience on mobile devices can turn away potential prospects.
Instead, make sure that all of your information is easily accessible and easy to read on mobile devices. You also want to bear in mind the web experience of potential buyers when designing your website.
Make sure that all of the features and content are easily accessible from a smartphone or tablet, regardless of location. Finally, think about how you can improve the overall user experience for prospects who visit your website through a desktop computer. This way, they won’t have to deal with a clunky interface or long load times.
16. Actively leverage social media profiles
Social media is a powerful tool that real estate agents can use to find and connect with potential clients. There are several ways to leverage social media for marketing purposes, but one of the most effective is to join local Facebook groups and answer relevant questions.
Another great way to use social media for marketing purposes is through Twitter and LinkedIn. By actively engaging on these platforms, you can reach a wider audience and build relationships with potential clients.
By using social media effectively, you can connect with more potential clients and grow your business. These are just a few ideas to get you started – experiment and see what works best for you.
17. Maintain an email newsletter
Email newsletters are a great way to keep your clients and potential clients up-to-date on what is going on in the world of real estate. By sending them relevant content, reporting on local real estate news, and updating them on listings, you will be able to build a relationship with your readers that will last long after they have closed on their dream home.
18. Create a standout business card
There are many easy and affordable ways to market your real estate business. One great way is to create a standout business card. This will show potential clients that you are a professional and that you take your business seriously.
To create a standout business card, start by choosing high-quality paper. You also want to make sure that your card is printed on both sides. Use bright colors and unique fonts to make your card stand out from the rest. Finally, be sure to include all of your contact information so potential clients can easily get in touch with you.
19. Film video walkthroughs
A film video walkthrough is an immersive experience that can add a degree of credibility and intrigue to your real estate marketing. By providing potential buyers with a realistic view of the property, you can increase interest and encourage them to take the next step in the buying process.
While film video walkthroughs are not required for all listings, they can be a valuable tool for properties that are difficult to show in person or that have unique features that would be best-experienced firsthand. Besides, filming a video walkthrough is less expensive than hiring a professional photographer, making it an accessible option for most sellers.
If you’re considering using a film video walkthrough as part of your marketing strategy, make sure the quality of the video is high enough to give viewers an accurate sense of the property.
20. Invest in branded swag
Investing in branded swag is a great real estate marketing idea because people love free stuff. By giving away items with your brand on them, you’re getting your name and information out there in a way that’s sure to be seen and used. Plus, it’s a great way to build goodwill with potential clients.
There are all sorts of branded swag items you can invest in, from keychains and mugs to pens and can koozies. And there’s sure to be something that fits your budget. So don’t hesitate to invest in some branded swag for your real estate business – it’s a great marketing tool that will pay off in the long run.
In simple words, these 20 real estate marketing ideas are sure to help you bring in qualified buyers. Remember to focus on your target market, and use a mix of online and offline marketing tactics. With a little effort, you’ll see an increase in traffic and leads in no time.